A RT I S T I C & PLAYFUL At Masai we walk a fine line between our heritage, our design tradition and being a contemporary brand for women. The Masai brand history is a source of inspiration in itself, as is Danish design history. We merge functionality with beauty, renewal with timelessness, and elegance with a sense of playfulness. To me, in its essence, this is artistic creativity. In the centre of Copenhagen lies the former residence of the national Danish broadcaster called The Radio House, and we have chosen to use this location to stage and present our Autumn collection, because the building is an architectural masterpiece that exudes creativity, tradition and experience. I am especially proud that this Autumn 2020 collection will contain our first FSC®-certified styles, which is a guarantee that our viscose is sourced responsibly and with respect for the world’s forests. We strive to design collections that will make it possible to express who you are creatively and personally and with this collection, we invite you to step into a colourful autumn full of beauty. With love Lene Louderback, Creative Director 3
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