IN HOMAGE TO CREATIVE WOMEN EVERYWHERE This season, my design team and I have looked into the stories, the lives and the works of creative women. One thing is certain: creative ability requires a certain strength, even though your creativity is based on a measure of sensitivity. To me, creativity is a way of life. You don’t need to be a revered artist to live a creative life, but when creativity is present in your outlook, in your way of seeing details around you – the way you encounter people – we know you are a creative at heart! These notions and inspirations are what make this collection. The power of creative, strong women all over the world is quintessential and visible in prints, textures and shapes. To me, creativity is also about boundless joy – and, if there is something we need to pursue, it is joy. Joy can be found everywhere in this collection: in detailed collars, beautiful prints, sleeves that drape from slender shoulders, and in textures that are just asking to be touched. In short: join me here for a tour of joy-inspiring creativity, designed in Copenhagen for creative women everywhere, and fall in love with the endless opportunities of being a creative part of the world. Thoughtfully designed in Copenhagen – inspired by women. With joy, Lene Louderback Creative Director, Masai 3
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